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Tory Burch Gets a New Competitor: Her Ex

Chris Burch, has opened up his own shop in Soho, and it looks like he took a page out of his ex-wife's book. C Wonder is all about bright, preppy, easy-to-wear clothing for the style-conscious everywoman that has long flocked to the Tory Burch brand. Besides bringing the uptown aesthetic downtown, C Wonder brings down the price point, too: items start at $28 and don't go past $285. Tory Burch must be livid, but I'm finding it hard to object.

C Wonder

[via Shefinds]