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See Dolce & Gabbana’s Cinematic Spring 2012 Campaign

Dolce & Gabbana's Spring 2012 menswear campaign did something Tommy Hilfiger has been trying to do for years with his "The Hilfigers" campaign: show us a family we'd actually want to be a part of. 

Photographed by Mariano Vivanco and drawing on the tradition of Italian film, design duo Domenico Dolce and Stefano Gabbana cast their ad with real actors—Giuseppe Fiorello, Francesco Scianna, Filippo Nigro, Thomas Trabacchi, Primo Reggiani, and Chiara Francini—and made the strongest case for actors-as-models (and families!) I've seen in a long time. I can only hope they'll also release a video spot.

Dolce & Gabbana

Dolce Gabbana

Dolce Gabbana

Courtesy of Dolce & Gabbana