The most prominent feature of the new site is a blog-style stream located directly beneath the main banner and navigator. Alt noted that the redesign would require her team to post new content daily and no one’s taking that lightly: Paris Vogue posted, by my count, a whole thirty-two new items today, about as many as one might find in a typical issue of the magazine. That won’t, presumably, be the case going forward, but the sheer number of posts does give us a sense of what we can expect from the new Vogue.fr.
Here’s a selection of February 6 items:
- A listicle of Las Vegas hotspots
- Armani‘s Spring 2012 video campaign
- A roundup of top Spring shoes
- An events calendar for the week
- A small profile of Kate Moss‘ limited-edition jewelry collection for Fred
- A video profile of designer Yiquing Yin
- Taking a page out of the TFS book, a look of the day feature spotlighting Madonna‘s Super Bowl Givenchy look
- Top Spring 2012 makeup palettes
- A Poppy Delevigne style profile
- An Art Deco-inspired jewelry trend piece
- The best hair looks of the Spring 2012 runways
- Book selections from the Ofr library
- Cult favorite fragrances
- A video about Chanel‘s 1932 jewelry collection
- High-tech spa treatments
- The Giampaolo Sgura editorial from the February issue
- A backstage at Giambattista Valli video
For the most part, it’s standard fashion mag fare, mostly remarkable for its high fashion bent. Paris Vogue obviously has the kind of exclusive access to key designers and fashion figures few other outlets could match, but the generic format and glut of content don’t make much of an impression. The new Vogue.fr sticks close to the highbrow fashion/lifestyle/culture formula of sites like Nowness, AnOther, and T Magazine. That’s okay, but Paris Vogue was hoping to turn things around and become a trendsetter in the digital fashion space. And it hasn’t, yet.
