Diet Coke Names a European Creative Director: Jean Paul Gaultier [VIDEO]

You know what that means, don’t you? Limited-edition Jean Paul Gaultier-designer Diet Coke cans. “The bottles have the shape of a woman’s body, so it was great fun to dress them,” the designer gushed.

We’ve definitely reached the next level of hell.

As part of his contract, JPG will star in a series of online spots promoting Diet Coke. Here’s the first video:

Image via SugarScape

[via WWD]

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