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Rachel Zoe’s New E-Commerce,, is Majorly Disappointing

23rdRachel Zoe got her hands (and cash) in a new e-commerce start-up, Since the celebrity stylist and Bravo star built her entire career on having good taste, it wouldn't be unreasonable to expect to see some promise from her lastest venture.

Zoe is billed as the "co-founder" of, which is focused on discount brand-centric designer fashion. The site gives you the opportunity to "follow" your favorite brands, product categories, or even specific items to track sales and deep discounts.

It sounds like a good concept, right? I can practically see Rachel Zoe nodding along to the pitch during her first meeting with the company. Here's the problem: is aiming to eventually be a resale hub, but at this point, the site aggregates discounted products from all over the entire Internet (that's a lot of stuff!).

Apart from their keyword search, the site has extremely limited browsing options. You can narrow your search by brand (there are 735 "on sale" products in the Calvin Klein shop as I'm writing) or by product category — "accessories", "activewear", and so on. The site doesn't even offer users the option to sort by discount percent or price.

So, unless you are so loyal to a brand that you want to be alerted to their each and every sale, you'll likely find impossible to use. I'm sure you'll live, though: there's no shortage of shopping destinations online.

[via WWD]