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Lanvin is Properly Obsessed with the Internet


Image courtesy of Lanvin

Is there a bad thing you could say about Lanvin? I can't think of one. It's the world's oldest fashion house, run by the most likable designer working today; Lanvin creates the most stunning, aesthetically sophisticated dresses a red carpet could hope to see; but despite all its highbrow pedigree, the label has earnestly embraced the digital world.

Lanvin covers all its digital bases: the brands maintains an active social media presence, sends digital Christmas cards to fans, hosted an online cooking contest, and dropped a dance-y Fall 2011 campaign video which spread across the entire fashion Internet faster than a funny cat picture.

And today, the French fashion house launched a brand new mobile website, with an intuitive, elegant interface for e-commerce and special editorial content, like backstage pictures. And there's nothing bad to say about it. Lanvin wins again.