Raf Simons Does Away With Limbs for His Fall 2012 Campaign

It’s a tall order, but it doesn’t seem like Simons is tweeking. The designer is hard at work on his debut collection — today’s WWD reports that he’ll relocate the show to a nontraditional venue, a vacant mansion on the Avenue d’Iéna in Paris — but even though the big day is fast approaching, he’s still knee-deep in his other position, designing menswear for his eponymous label.

Today Raf Simons unveiled his Fall 2012 campaign, which includes both a print and video component. The images are surreal and haunting, a kind of neo-cubist Photoshop mashup of figures and limbs. It’s much safer for a fashion campaign to veer into the experimental than it is for more mass-market advertising, but you’re still taking some kind of risk anytime you try to sell clothing with the help of one-armed two-headed men. I’m just saying, this is not the sort of thing you can just slap together — a campaign like this requires thought and care. And I’m just so impressed that right now, Simons can think and care about something besides Dior.

 

Images via WENN.com, RafSimons.com

[via Telegraph]

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