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Want to Cool Off? Don’t Watch Giorgio Armani’s Newest Campaign Video


If you ask me, it's way too hot outside to watch model Simon Nessman prance along a beach for a Giorgio Armani campaign video called "Wet & Wild." Directed by Bruce Weber for men's fragrance Acqua di GiĆ² Essenza, the moody, painfully sultry clip will raise your body temperature faster than a cup of coffee. Actually, scratch what I said earlier: this is a thing worth suffering for.

[via ArmaniBeauty]