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No Models Allowed in Lanvin’s Fall 2012 Campaign

Image via WWD

Lanvin's Fall 2012 campaign is as wonderful as we've come to expect from the French fashion house. For the past year, all of the brand's campaigns have followed a kind of opulent aesthetic which flirts with the comic and the bizarre. Head designer Alber Elbaz and creative directors Ronnie Cooke Newhouse and Stephen Wolstenholme of House + Holme followed the charming dance-y Fall 2011 ads with a glorious and satanic dinner party scene for Spring 2012.

Like their previous campaigns, the latest one is set indoors, in someone's luxurious home. But this time, the women of Lanvin find themselves alone, seemingly making difficult choices between stunning Lanvin purses for a night out. When I say "women of Lanvin," I mean that in a very specific way: the stars of these ads aren't models, but just gals "like you and me" — except not really, because they're obviously extremely glamorous and posing for photographer Steven Meisel and their photos will run in the most exclusive fashion glossies all over the world. WWD reports that the phenomenal 80-year-old model (below, right) was a former Apollo showgirl, and that she'd initially come to Paris to become a model. Lanvin wins again: this time, it hasn't just pulled off a stunning ad campaign, but also a happy ending. Cool beans.

Image scans via TFS forums