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I Guess You Should Watch This Choupette Video

To promo Karl Lagerfeld's second masstige collection for Net-a-Porter, the Kaiser and the e-commerce site whipped out the single best marketing tool at their disposal: the designer's famous kitten, Choupette.

The video goes behind-the-scenes at the Net-a-Porter photoshoot through the eyes of fashion's fave cat. In the end of the clip, Lagerfeld scoops up Choupette and kisses her gentle on top of her head. It would be heartwarming if it weren't happening on camera, for a commercial.

[via Fashionoogie]