According to Racked Chicago, there were already people waiting in line at the city’s Michigan Avenue H&M at 2:30 in the afternoon today. The store opens its doors at 8 a.m. tomorrow. Apparently for some people, the best use of their willpower and time is to wait for like eighteen hours on one of the Windy City’s most literally windy streets in the middle of November, so that they can be first in line to buy some H&M clothes. Sorry, but that’s really lame. Even if the pieces are Margiela-branded, they’re still factory-produced and a serious downgrade in quality compared to the original. Also, the line retails at boutique prices, so you’re not even getting that great of a deal.
I’m sure I’m talking about otherwise perfectly decent, marvelous people, but whoever’s waiting in line right now should kind of be embarassed. No, really embarassed. I’m embarassed on their behalf.
Campaign image via TFS Forums
