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Canada’s Most Searched Style Stars

Both Google and Yahoo! recently released their year-end results of 2012's most searched keywords and it's become apparent that we Canadians are a very style-conscious bunch.

On Yahoo!, the most coveted celebs were Lindsay Lohan, Britney Spears, Jennifer Lawrence, Jennifer Aniston, Miley Cyrus, Jessica Biel and Justin Timberlake (bolstered by their wedding), Katie Holmes, Rihanna and Chris Brown (helped by their eye-roll inducing reconciliation), Christina Aguilera, and Lady Gaga.

Meanwhile, Google Canada's top trending celeb results — representing newer queries that have broken out for the first time — were much more news related:

  1. Whitney Houston
  2. Jeremy Lin
  3. Michael Clarke Duncan
  4. Morgan Freeman
  5. Felix Baumgartner
  6. Kate Middleton
  7. Neil Armstrong
  8. Carly Rae Jepsen
  9. Lance Armstrong
  10. Katie Holmes

Naturally in the musicians list, Justin Bieber received a top position, no doubt helped by the "overalls lol" incident. But now on to retail and fashion.

The top five most searched for jeans on Yahoo! were Levi's, True Religion, Miss Me, Wrangler, and Lucky Brand. While the most searched for retail stores on Google were:

  1. eBay
  2. craigslist
  3. Canadian Tire
  4. Walmart
  5. Future Shop
  6. Home Depot
  7. LesPAC
  8. Costco
  9. Ikea
  10. Sears

I think this says a lot about Canada's "can-do" attitude and DIY obsession that both Canadian Tire and Home Depot outranked Sears and, in fact, very few clothing retailers made the top 10. Also, you may have noticed that Kijiji has been snubbed, while eBay and Craigslist (rampant serial killers or not) reign supreme. Kijiji has since released a press release claiming that, using Google's own Trends analytics tools, they were able to clearly track their leading position as the most-searched retail site in Canada.

"Mistakes happen to everyone!" said Bart Molenda, Head of Marketing, Kijiji Canada. "But the numbers don't lie: Kijiji is the clear leader amongst competitors in searches for online retail brands in Canada. We're not calling for a recount, but we do hope that next time we get invited to the Zeitgeist."

Finally, Canadians with a meal on their mind should know that maple syrup, poutine, and bacon took top spots in terms of food searches, no doubt propelled by apocalyptic fears of a global bacon shortage.

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