It’s Destination Calgary for Destination Maternity

I’m no expert on pregnancy or rearing small child folk, but I’m a huge, guiltless fan of Bravo’s Pregnant in Heels and am well aware of the ongoing plight of a mommy-to-be to find fashionable, comfortable maternity wear. It’s somewhat ironic given the vast size of this market, but it still seems as though many mainstream retailers have failed to catch on, especially here in Canada. But that’s where Destination Maternity comes in.

It touts itself as “the world’s leading maternity apparel retailer” and operates from over 1,887 retail locations in the U.S. and a 137 international franchised locations. As of yesterday, one such international franchise can be found in Calgary, Alberta at the Kingsland Village retail development just south of Chinook Centre on Macleod Trail, as Destination Maternity finally opens its first Canadian store.

“We are excited to expand our availability and our offering to moms-to-be in Canada,” says Ed Krell, the Company’s Chief Executive Officer. “Opening a store along the Macleod Trail corridor, one of Calgary’s premiere shopping destinations, is a great opportunity to increase the reach of the Motherhood Maternity brand as well as introduce our luxury A Pea in the Pod brand to a market where there is a clear demand for maternity apparel at both moderate and better price points.”

Trending


X