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Alexa Chung Returns as the Face of Maje for SS 13

We are totally loving Maje’s new Spring campaign. Why? Well, not only is it all central to a cool Sixties, dare we say almost Austin Powers-style theme, but it’s also got our favourite British style icon, Alexa Chung returning to front it once more. 

Alexa is also more than just the face of Maje’s latest campaign, she’s also being labelled as the inspiration behind the range. The campaign was shot by Craig Mcdean and sees Alexa take centre stage upon an Andy Warhol Pop Art-inspired set. 

According to Maje, this season is all about a liberated, creative, urban and complex-free chic, thus making Alexa the perfect model to showcase it. True to form, Alexa is effortlessly chic and laid-back in tailored shorts with an almost army style blouse and boots. An easy outfit in which to ease your way into spring… although a pair of woolly tights underneath wouldn't go amiss in the current cold weather that we’re having.

Images: Maje