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Jess Hart Stars in Her Own Wet T-Shirt Competition for Rag & Bone’s DIY Project

These days, everyone with an Instagram account knows the secrets to taking a good selfie, and when you make a living from being a massive babe, even a bad selfie is a good one. But these Photoshop-free shots by LA-via-Australia model Jessica Hart take these truths to the next level.

Jess is the latest It-girl to be tapped by Rag & Bone for its ongoing DIY project, following in the footsteps of Miranda Kerr, Poppy Delevigne and Candice Swanepoel. The idea behind the campaign is simple, smart and budget-friendly: Ladies with soaring cool points and wholesome good looks are handed a digital camera, a bag of Rag & Bone clothing and the brief to interpret the label in her own unique way. Here, fulfilling that brief meant Jess Hart starring in her own white T-shirt competition in the pool of LA’s Roosevelt Hotel.

The photos were taken by Jess’ equally genetically blessed sister Ashley Hart, who was in LA for a job with her sister following a Mambo-clad romp on Venice Beach with Barbara Palvin. Jess told Grazia Daily, “I’m glad I could involve her in the Rag & Bone DIY project and being that we are crazy together, we decided that I should jump in the pool fully clothed. I would never usually do that but with her around I feel like a different person. I really relax and stop taking myself so seriously.”