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Is Coco Rocha the World’s First Digital Supermodel?

Coco RochaIf it’s new, digital and social, you can bet Coco Rocha is across it. Sass & bide had no issues about handing her the passwords to all their social media accounts for a week in January, and while I’m still struggling with Vine she’s got four million followers on something called Weibo.  

And while I’m still transferring documents to a USB stick then taking them to the closest FedEx, she’s printing her own clothes. As one of the digital and fashion luminaries to attend the inaugural Bespoke summit in Sydney, the Queen of the Internet wore an exquisite white beaded dress – designed by Iris Van Herpen and made by a 3D printer. She also uploaded a few behind the scenes Instagrams of a shoot she did on the day for Harper's Bazaar Australia, in which she wears clothes that both did and did not come from a 3D printer. 

Coco positions herself as the first digital supermodel, and not without reason. She’s been credited as one of the first in her profession to use social media to give herself a voice, and by doing so has given her career longevity. 

The summit was aimed at examining Australia’s role in the luxury industry, one which only a select few local designers have managed to infiltrate, and is the first time such a conference has been held in Australia. Other speakers included Nicky Zimmermann, Karen Walker, Josh Goot and sass & bide’s Sarah-Jane Clark and Heidi Middleton. 

Images: Coco Rocha's Instagram