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Suboo Ditches Floaty for In-Your-Face at Swim Week Miami



Suboo has always been one of the most fun runways to watch at Mercedes-Benz Fashion Week Australia. But now they’ve joined the bevvy of local brands taking a whole new collection to far-flung countries, showing off a less floaty and more in-your-face swimwear collection at Swim Week Miami.

We’ve already established that Miami and swimwear are a very enjoyable combination, and the setting was perfect for designer Sue di Chio’s loud statement that Suboo is no longer just a local surf brand.

Over the course of 20 different looks, Suboo moved seamlessly from bright neons and cool, cropped rashies to lady-luxe one-pieces incorporating animal prints and dramatic mesh paneling. And there were plenty of Bond girl-inspired athletic separates along the way. Can we get an encore of that graphic Tetris-like print in futuristic silver?

Fix yourself a cocktail — shaken, not stirred — and watch the high-impact video below to see the local label that’s on the up and up.