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London Fashion Week Introduces the Somerset House Pop Up

We can’t believe that London Fashion Week kicks off again next week! It seems like only yesterday that we were dashing from show to show, but we’re definitely not complaining about the return of our favourite bi-annual fashion event.


To add to our pre-Fashion Week excitement, Somerset House (the central hub for Fashion Week) is set to hosting its very own store. The pop up shop will include gorgeous pieces from some pretty cool Fashion Insiders, which includes Bella Freud, Markus Lupfer and Zoe Jordan. The interior of the shop has been designed by set designer Robert Storey, so you can expect a trip through its doors to be almost as exciting as pilfering through its fashionable offerings.

Design and merchandise aside, the pop up will also play host to fashionable interviews, guest appearances, musical performances (we can’t wait to see which leading artists will be playing) and more excitingly, flash sales. Unfortunately, you’ll only be able to enter the shop during London fashion Week if you’re a ticket holder. 

London Fashion Week starts September 13, so be sure to check out all of our real-time coverage right here.