Today, in concert with label’s London Fashion Week runway show, Peter Pilotto and Target revealed that they were in business together and were gearing up to launch a limited-edition range in Spring.
Peter Pilotto and Christopher De Vos (right) are the two designers behind the London-based brand, which was once a pioneer in the world of digital prints, now a ubiquitous trend. Like other Target collections, the capsule — comprised of women’s apparel, accessories and swimwear — will err on the side of cheap, with most pieces set to retail for under $60.
How is this Target collaboration different from all other Target collaborations? One interesting development is that the mass market retailer is joining up with luxury e-commerce site Net-A-Porter, which will make the line available to international shoppers (a smart way to expand the market, for a partnership with a brand that has high fashion cache but little mainstream recognition) and, according to the press release, offer “a curated assortment of the limited-edition Target collection.”
The preview video:
