H&M‘s collaboration* with Isabel Marant is the biggest thing right now. It’s bigger than Breaking Bad, it’s bigger than Starbuck’s Pumpkin Spice lattes, it’s bigger than apple picking. It’s way bigger than the impending government shutdown. But not responsible for it, because fashion (particularly the fast kind) could never be anything but a force for good in the world BECAUSE clothes give people a way to reveal their true selves (and banging bods). That’s precisely why we’re so excited to shop Isabel Marant designs at H&M prices: Her clothes convey a certain je ne sais quoi we’ve always identified with, but have never been able to afford.
For example, check out this preview image, which was shared today with the New York Daily News. Daria Werbowy, who appeared in many campaigns for each brand individually, is now the face of the Isabel Marant x H&M joint venture. It’s a transcendent moment. Transcendent in that it transcends fashion, transcends advertising, transcends my curiosity — even transcends the very meaning of the word “commercial.” Sometimes the ultimate risk is playing it safe. (George Eliot said that.)
Based on some grainy magazine scans which have appeared in the tFS Forums, Malgosia Bela, Devon Aoki and Saskia de Brauw were also tapped for the campaign.
*The accepted term for a marketing initiative undertaken between a high-end designer and a mass market retailer.
