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Roksanda Ilincic’s New Mayfair Flagship

Elle Style Awards Press Room

Image: Lia Toby/

We’re big fans of designer Roksanda Ilincic’s work, especially her signature colorblocking that’s often the outfit of choice amongst British fashion ambassadors such as Samantha Cameron. Well, technically, colorblocking may not be Roksanda’s signature but you have to admit that she does do it so often and so well!

We’re excited to spread the news that this Central Saint Martins graduate is finally set to open a boutique, and has opted for the lucrative London Mayfair district as her location of choice. It’s aiming to open around the beginning of 2014, but in the meantime, there's no standard boarded up storefront with a "coming soon" sign; Ilincic has teamed up with designer Gary Card to transform the building site into an art installation complete with several of Ilincic’s designs.

So, now we’re wondering which exclusive London based boutique will open first, Ilincic's or Victoria Beckham’s?