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ASOS Collaborates with Cool East London Brand House of Hackney

If you love both fashion and London, then no doubt you’ve been to the bubbling Hackney area. More specifically, Dalston, based in the trendy East side of the Capital. It’s a hub of emerging designers, fashion forward students, and general creatives floating around here and there, and is therefore the perfect area for new fashion trends to develop.

Many emerging (and actually some established designers too) often admit to visiting the area as a source of inspiration to influence their designs. And of course, several young brands have set up home there for that very reason, and one label that you definitely have to get on your fashion radar is the House of Hackney.


The cool brand is extremely influenced by the area’s students and what’s become the typical grungy Dalston girl look, and they have taken their design signatures and teamed up again with the leading fashion e-tailer ASOS to create a cool new capsule collection called Dalston Tart.

A selection of festive feeling tartans and sumptuous velvet pieces are key to the collaboration and already stocking those virtual shelves, so take a look at some of their striking printed smocks and separates available on at ASOS