Beyoncé, Bambi, and Este Haim Love Lover’s ‘In Bloom’ Prints

For basically as long as the brand has been alive, Lover’s lace in black, white and red has been the label’s hallmark. So much so that they’ve released sell-out capsules based solely on doily dresses and gypsy-hipster wedding gowns.

But this season, lace is taking a back seat. Lover’s In Bloom print is a moody spring floral that’s proved amenable to the varied wardrobes of everyone from Victoria’s Secret model Candice Swanepoel to Este Haim and Bambi Northwood-Blyth. Swanepoel and Haim accessorized Lover’s mini dress with stilettos and a guitar, respectively, while Blyth chose a sheer Bloom shirt. 

Lover has even eclipsed Dion Lee and Emma Mulholland to become Beyoncé’s favourite Australian label. The singer wore head-to-toe Lover in a then-unreleased animal print at her album launch in December before hitting the street in the Bloom sweater and Bambi’s floaty shirt.

Surprisingly, it’s only half sold out

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