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Industrial Influences for SABA’s Spring 2015 Campaign


Saba Spring Summer 14 15 campaign

Photo: Roger Deckker/ SABA

Although SABA remains true to its signature style of modern simplicity and high-quality design, the brand’s new Spring 2015 range sees a broader, more directional aesthetic for the Australian label. The newest campaign perfectly encompasses SABA’s new path, with the brand’s first on-location shoot taking place at a remote container park in Sydney.

Highly-acclaimed UK photographer Roger Deckker, who has worked with a mix of prestigious fashion names and brands like Anna Wintour, Oasis, Lanvin and Dolce & Gabbana, photographed the industrial-themed shoot, with a result that is visually engaging surely due to its extreme, high-resolution effect.

With models that could easily be The Sims characters, thanks to the computerised feel of the campaign, the new season’s clothing looks slicker, brighter and better than ever on the incredibly stiff-looking talent. Think crisp silhouettes and fine pleating in greens, mustards, grays and whites with pops of metallic that manage to look super-sophisticated regardless of the shipping containers as a chosen backdrop.

Shop the shapey collection that’s dropping into SABA stores as we speak and online.