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Karlie Kloss’ Shadowy Figure Fronts Chanel’s Coco Noir Campaign

Karlie Kloss, is that you? The 22-year-old model is no stranger to scoring major ad campaigns, but this most recent one is a first for her. Karlie has been tapped to front Chanel‘s Coco Noir fragrance campaign. Lensed by Sølve Sundsbø, the images are simple and arresting: a silhouette of Karlie next to the sleek, black bottle of Chanel’s potion.


Image: Chanel

This is the first time Karlie’s posed in a major campaign for Chanel. You can just barely see her face in the ads, but her profile is pretty unmistakable. It’s kind of a testament to her power — she’s so recognizable that even in the shadows we can tell exactly who she is. It’s also doubly impressive that the brand chose to obscure her face, especially since she’s such a high-profile model. Karlie’s countenance is absolutely everywhere and her involvement in, well, just about anything, is bound to create a lot of buzz. 

We have no doubts Karlie’s performance here will do the same.

[h/t Fashion Times]