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The First International iStore Opens in Montreal


You’ve probably seen all the cool kids on the subway with their latest digital accessories and wondered, “Where can I get that?” That question was probably followed in rapid succession with, “How do I work that?” Now, with the first international iStore open in Montreal’s Rockland Centre, you’ll have all the newest gadgets within reach and educated salespeople on staff to explain them to you.

With the goal of marrying technology and fashion, iStore carries the most up-to-the-minute and stylish digital accessories in an ultra-chic environment. Think leather and bejeweled iPhone cases, cutting-edge headphones in a range of fashionable colours, sleek alarm clocks, stylish fitness trackers as well as cute and functional cleaning accessories from brands like Beats by Dre, Bose, Apple, Jawbone and Fitbit, among others. The iStore also carries smartphones and tablets along with the latest iPhones and iPads through an exclusive partnership with Telus.

But wait, you may be saying, how do I know if I like something before I buy it? Items are displayed in gleaming, futuristic, floating trays atop custom-made Corian countertops, inviting customers to touch, play and learn interactively. And if wireless speakers are your jam, there’s a soundproof booth that cuts out all ambient noise, so you can truly put those speakers to the test. The fashion future is here.