It seems you can’t browse a street style blog or open a fashion magazine without seeing someone wearing sandals with socks, mom jeans or some other fashion iteration of “normal people” clothes. Earlier this year, New York Magazine introduced the world to normcore. Now, everyone is scrambling to make the concept fashionable.
Gap seems to be getting in on the trend with its latest ad campaign. Perhaps it’s playing on the stereotype of being the go-to brand for the everyday person, but this season, Gap is encouraging shoppers to “dress normal,” “like no one’s watching.”
Ironically, Gap tapped decidedly not-normal people (i.e., celebrities) to front the campaign. Anjelica Huston, Zosia Mamet, Michael K. Williams, Jena Malone, Elisabeth Moss and Luke Grimes all don their personal interpretations of a “normal” outfit in the ads. The results: Looks suited for a suburban soccer mom, a brooding Brooklyn hipster, a badass sixth grade teacher and your dad on the weekend. Normal is looking kind of chic.
Peep more of the ads below.