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Farfetch is Looking for the Next ‘Superstore’ Boutique

Image: Instagram

Image: Instagram

Farfetch is on the hunt to find the best new boutique in the world, and the site needs your help. The e-tailer has pooled a panel of fashionable influencers and tastemakers (like Harley Viera-Newton, Nick Wooster and Hypebeast‘s Kevin Ma, to name a few) to handpick six emerging boutiques around the world to find this year’s “Superstore.” The public will vote to determine which shop will walk away with the honor, and one voter will be picked to travel to the winning boutique, armed with $1,500 spending money. You can cast your ballot at the Farfetch website, but the contest will also spill over to the e-tailer’s Instagram, which today put up its first post in relation to the competition. 

Nominees include Seoul’s Koon With A View, Cape Town’s Merchants on Long, Shanghai’s Alter boutique, Mahani in Dubai, Restir in Tokyo and Common People in Mexico City. 

But while we wait for more entries to be posted, we did a little sleuthing through each boutique’s Instagram account to see exactly what the fuss is about. From the looks of it, these boutiques are pretty major. Boasting wares from Vivienne Westwood, Oscar de la Renta, Hood By Air and more, each store has its own unique, stylish aesthetic, filled with finds that will make any fashionphile in the world go gaga. Below, the best products from each boutique’s Instagram account.