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Beginning Boutique Messed Up, Says Sorry with Free Ice Cream

Beginning Boutique screwed up, but it’s hoping to make amends by giving out free ice cream. The online fashion store recently underwent some downtime on its website, and in a bid to apologise are offering sugary sweetness to its customers through a partnership with Mövenpick.

If you’re a registered Beginning Boutique customer, you should have received an email with your free ice cream electronic voucher. And if you’re not, you can still reap the benefits of this promotion. The voucher will go live on Beginning Boutique’s homepage and social media accounts at 9:00 a.m. on Thursday, September 4. So you, along with the store’s more than 1 million customers, can all scream for ice cream.

For the love of our sweet tooth, here’s hoping Beginning Boutique continues to mess up.