We love the TOMS for its cute and comfy slip-on shoes that have an altruistic slant. And with the launch of a sunglasses collection in 2011 and optical frames in 2014, founder Blake Mycoskie took his business model of one for one (one item purchased equals one item donated to someone in need) and applied it to eyewear. On World Sight Day this October 9, TOMS is encouraging Canadians to take to social media to raise awareness about visual impairment and blindness.
By taking pictures of the sights and views they’re grateful for every day and uploading them to social media with the hashtags #GiveSight and #TOMSCanada, Canadians can help shed light on visual impairment. It’s estimated that 80 percent of visual problems worldwide can be cured or prevented; to date, TOMS has provided eyewear to over 200,000 people in 13 countries around the world.
“I am so happy that we can help to cure and prevent visual impairment for so many people around the world thanks to our wonderful and supportive TOMS customers,” Mycoskie said in a statement.
The TOMS sunglasses and optical collections are available at select retailers across Canada and at TOMS.ca.