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Tyra Banks Is Launching a Cosmetics Company

Image: WENN

Image: WENN

Did you know that Tyra Banks went to Harvard Business School? It’s not like she made a big deal about it or mentions it all the time or anything. But she’ll be bringing it up a lot more now that she’s starting to promote her new beauty, ahem, beautytainment venture, Tyra Beauty.

Introducing her latest with a flashy video, rife with a jumble of made-up words and humblebrag hyperboles, Tyra heralds her new line as the future of beauty. But as the adage goes, there’s nothing new under the sun and the same rings true here. Part of Tyra’s cosmetics company is based on a model of direct selling, kind of like Avon. Salespeople, which the model calls “beautytainers,” throw parties or set up online shops where they can sell Tyra-branded products to other people. And this is why she went to Harvard Business School, folks. We think she could have saved the money and simply read Madam C.J. Walker‘s biography, but we guess she wanted to be really informed about the tried and true business model.

The video announcing the project is in true Tyra fashion. It starts with her reminding us that she was gawky and awkward for like, five minutes of her life, and that even though she’s one of the most beautiful women on the planet, she’s just a regular girl just like you and me. “Without makeup, I would have never been a supermodel,” she says, as if all models aren’t required to wear makeup for most of the jobs they do. “I don’t wake up with naturally sculpted cheekbones — I paint them on.” 

Right. Tyra ends the video with a Tyra Beauty-themed song from up-and-coming artist, Stori. The model and two male backup dancers twerk, vogue and do splits in Lita-style boots. Random musical number aside, what is impressive about Tyra’s new company is that it is self-funded. Snaps to her for being a businesswoman who knows how to make things happen. 

It will be interesting to see what Tyra offers and how many people sign up to peddle her wares. Is this the future of beauty? Perhaps not, but it is another great business move from Tyra.