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H&M Chronicles 10 Years of Designer Collabs in New Book


Image: WWD

Would you believe it’s been ten years since H&M launched its first designer collaboration? Since then, the retailer’s luxury label partnerships have become some of the most anticipated collaborations for bargain-hunting fashion fans everywhere. Jimmy Choo, Karl Lagerfeld, Versace, Marni, Lanvin and many more have all joined forces with the Swedish retailer to bring high fashion to the masses at affordable prices.

The First Ten Years is a new book commemorating H&M’s storied design collaborations, starting with Lagerfeld’s game-changing collection with the brand. The book, compiled by Bon magazine‘s Madelaine Levy, includes words from all the high-end designers who have partnered with H&M, as well as a chapter on the Jimmy Choo collaboration penned by our very own Amina Akhtar.

The book will go on sale November 6, the same day Alexander Wang debuts his collection for H&M. Prepare to shill out $11.50 for the tome and if you’re in New York, stop by H&M’s Fifth Avenue flagship location starting October 27 to take in a retrospective of past designer collaborations.

[via WWD]