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YSL Beauty Collaborates with Google Glass

Google Glass x YSL article

The holidays are upon us, which means that festive parties, glittery outfits and decadence are in our near future. For those who can do without the sparkle but don’t want to come across as a Grinch, it’s the perfect time to up your makeup game. YSL Beauty is here to help. In the spirit of saving the lost makeup souls this holiday season, the designer cosmetics giant has partnered with Google Glass to send customers home with a personalized beauty tutorial.

Makeup artists will be at select Hudson’s Bay YSL counters this month to give customers a full makeup application, while filming it with Google Glass. The whole session, from initial consultation and step-by-step application to before and after shots, will be recorded and then given to the customer to take home on a USB key. It will also have an exhaustive list of the products used with direct links on where to buy them. A little holiday magic for everyone!

This cutting edge digital retail experience will be exclusive to Toronto’s Hudson’s Bay Queen Street store on December 11 and 12, Toronto’s Yorkdale location on December 13 and 14, and in Downtown Montreal on December 18 and 19. The technological collaboration will then unfold worldwide in 2015.