Roberto Cavalli has tapped an unlikely model to front its Spring 2015 campaign. Rapper Nicki Minaj stars in the Italian fashion house’s latest ads, twirling and dancing away in flowy maxi dresses. The campaign, shot by Francesco Carrozzini in Los Angeles, pictures Minaj in a cut-out zebra-printed dress, her windblown skirt flying this way and that, and again in a red and green printed piece doing what Cavalli describes as a “tribal” dance.
The campaign comes just in time for the release of Nicki’s new Pinkprint album, so this definitely seems like a perfect extra drop of exposure for the rapper.
Meanwhile, at Cavalli HQ, WWD says the house is negotiating with private equity firm Clessidra SGR SpA on a sale of a majority stake in the company – and they could get up to 90% of Cavalli. But passing over so much to Clessidra could possibly spark a search for a new designer. With all the shifts going on at fashion houses lately, the Cavalli label would have quite a litter to pick from. However, sources say that Emilio Pucci and Cavalli alum, Peter Dundas, could be a top choice for the brand.