You can’t talk about Sephora cult favorites without mention of Kat Von D Beauty. The cosmetics line is a partnership between sought-after tattoo artist Kat Von D and KENDO, and is known for its high pigment, bold colors and long-wearing makeup that gives users a more edgy look. Today, Kat Von D Beauty announced the launch of KatVonDBeauty.com, a new interactive website that will give fans and beauty lovers a look into the world of the brand through an aggregated feed of Von D’s social content. Fan photos will also be integrated into the homepage on a monthly basis and be handpicked by Von D herself (users must tag all photos with #KVDLook on Instagram to be considered). In addition to the social feed, the site features how-to videos starring Von D and offers detailed product information with sketches and personal quotes with a redirect to Sephora.com for purchases.
To celebrate the launch of the site, KatVonDBeauty.com will host #ARTHEALS, a 24-hour charity challenge that will run from December 18th to the 19th. For every unique e-mail sign up on the website, $1 (up to $10,000) will be donated to the Art of Elysium, an organization that Von D has supported for the past seven years.