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L’Oréal Paris Canada Introduces #TheBrushContest

Think you’ve got what it takes to be the next L’Oréal Paris makeup designer? The beauty giant announced this week that it is conducting the world’s first-ever makeup designer competition taking place exclusively on YouTube. L’Oréal Paris Canada is encouraging Canadian talent, including professionals, amateurs, bloggers, vloggers and YouTubers to enter, so that it may find one contestant to represent Canada in the finals.

The only criteria for entering is that contestants are over 18 years of age and true beauty junkies. To enter, contestants must create a YouTube video tutorial of no more than three minutes that addresses the theme of “Colour Clash.” The tutorial must reveal a full makeup look with step-by-step instructions and be submitted here. Until February 15, the public can log on and vote for their favourite tutorial, after which the most popular videos will be judged by a panel of prestigious beauty professionals, including Mélanie Frappa, editor-in-chief of ELLE Québec, Danielle Graham, co-anchor of CTV’s eTalk and Eddie Malter, L’Oréal Paris Canada official makeup artist. The top five videos will be announced on March 8 and the winner will be declared on March 23.

The winner of the Canadian competition will then compete for the global title after completing a boot camp for all national winners wherein they will explore new creative fields. The grand finale of the competition will be broadcast on YouTube live from Paris on May 1, hosted by celebrity spokesperson Eva Longoria. Contestants will be culled from 13 countries around the world and the winner will receive the title of L’Oréal Paris makeup designer, a one-year makeup contract with the brand and will go behind the scenes at the Cannes International Film Festival as one of the brand’s official makeup designers, as well as work with some of its celebrity beauty ambassadors.