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Toast the Dog Is Karen Walker’s Latest Campaign Star

Continuing in the tradition of unconventional campaign stars is Karen Walker, who just tapped an Instagram star to front her latest campaign. The very glamorous Insta-model in question is Toast the Dog, aka the cutest little toothless Cavalier King Charles Spaniel on this side of the Internet.


A photo posted by Karen Walker (@karen_walker) on

Toast is no stranger to posing with eyewear. A quick peek at her Instagram will show you she is a professional with props, so modeling sunglasses was a piece of cake. Walker says that for the campaign, she looked for a model fitting the following criteria: “We were after a model for this campaign who could fit with our caramel-y color palette and also someone whose hair would work with our three wind machines hitting her from every angle to create a slightly ’70s vibe.” Toast was clearly a shoo-in for this one.

Let’s just come out and say it: This is likely the cutest instance of a dog modeling human clothes since our own Beanie stepped in front of the camera to show you the hottest beanies for the winter season. While we’re a little biased toward Beanie, we’re positively melting at Toast’s efforts for Karen Walker. What can we say? The girl is killing it.