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Aussie Designer Kit Willow Set for Sweet Revenge with New Competitive Label

Photo: Getty

Photo: Getty

Thank the fashion gods! We suspected as much, but now it has been confirmed that Aussie designer Kit Willow Podgornik will unveil a new brand, dubbed KITX, this year.  It’s a major slap in the face to Apparel Group, the new majority owners of Willow, which, just over a year ago, terminated the Sydney-based designer from the label she founded.

Women’s Wear Daily reports that, after spending 2014 working on the new brand, Kit will be presenting to buyers in Sydney this month, and will be opening a standalone store in the city this August.  The range is believed to still represent the draping and tailoring we grew to love from Willow, but with more accessible price points than the embellished evening wear which graced London and New York runways for 10 seasons.

The ready-to-wear collection, consisting of 80 pieces, will start from $79 for a basic T-shirt and go up to $1,500 for silk pieces like dresses and vests. “This brand is certainly more focussed around high frequency wear in a fashionable sense,” Podgornik told WWD. “It’s comfortable, it’s easy, you want to wear it all the time but you still look chic and it doesn’t date.”

There you have it, you people who are willing to strip someone of something they’ve worked their butt off for. What goes around comes around!

[Via WWD]