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Hailey Baldwin Is Topshop’s New Face of Denim

Topshop has announced rising model Hailey Baldwin as the face of its latest denim campaign, and we couldn’t be more excited. Most of us Brits know her as that girl Kendall Jenner is constantly pictured with, but she’s actually the model daughter of actor Stephen Baldwin, who’s already beginning to make waves in the fashion world.


New @topshop denim campaign

A photo posted by Hailey Baldwin (@haileybaldwin) on

Hailey is no stranger to Topshop, either. Cast your minds back to the Spring 2015 show at London Fashion Week last September, where she was one of the models chosen to walk the runway alongside Cara Delevingne, Lily Donaldson and Jourdan Dunn. Quite the modelling debut, right?

Topshop’s latest denim campaign is all about helping you track down the perfect pair of jeans, which is often quite the task for us mere mortals. It’s apparently not so difficult if you’re Hailey, who’s showing us a whole range of her favourite fits, from spray-on skinnies to androgynous.

Topshop has also taken the opportunity to launch two new styles of jeans. The Binx is just like all of your go-to high-waisted skinnies, but with a very cool frayed hem, and then there’s the 70s-inspired Jamie Flare.

If you’re wondering how to style up the different kinds of jeans, then you’ll be pleased to know that the shots come complete with some inspiration on how to style up each pair to achieve a different look. Simply take a look on Topshop’s site to see the campaign for yourself.