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Katie Grand Knew Exactly What She Was Doing with LOVE’s Kim Kardashian Issue

Katie Grand has taken quite a shine to the Kardashian-Jenner girls. The latest issue of LOVE magazine includes a lengthy Kim Kardashian spread, plus little sisters Kendall and Kylie Jenner also appear in the glossy. The reality TV family has been used so much as of late for the magazine that one can assume that the editor has succumbed to the allure of the house Kris Jenner built. And can you blame her? Linking up with the Kardashian-Jenner crew is press goldmine, and Grand is fully aware of the fact.

Image: Love

Image: LOVE

“Working with Kim, you know it’s going to be big news and even though we were very prepared, I think nothing prepares you for the magnitude of the attention she creates,” she told The Business of Fashion. And the shoot has certainly gotten attention, especially with some of the provocative images leaked in the weeks before the issue hit newsstands. “For the Kim images, it was important to me that the fashion images were seen before the more controversial images. Of course, you can’t control the odd image being leaked once the magazine is back from the printers (like the bent over bum picture) but I wanted to show the effort Prada and I had put into the clothes and that this was a new way to see Kim.”

Obviously, including Kimmy in this latest issue was a smart business move and we can’t fault Grand for promoting her magazine. Though we’re not sure if we’ll ever be able to forgive her for showing Kim at this awkward angle

LOVE magazine’s Kim Kardashian issue is on sale now.

[via The Business of Fashion]