For the fashion aficionados amongst us, it’s hard to imagine wearing an item that is clearly labelled as fake, but that’s exactly the trend that Stella McCartney was trying to set at Paris Fashion Week this morning. It’s all for the greater good, of course, and rather than supporting some kind of counterfeit trade, the designer is promoting the use of fake fur. As her Fall 2015 collection hit the runway at the Opéra National in Paris, the vegetarian ensured that her shaggy faux fur coats featured a clearly visible label reading “Fur-Free Fur” on the outside of the neck or sleeves.
We saw plenty of fur on the runways and on many an editor this season. The trend is so prevalent, in fact, that Karl Lagerfeld is launching a fur-only show for Fendi called Haute Fourrure. McCartney, who never uses fur or leather in her collections, is proving to both the industry and consumers that you don’t have to wear real fur to be fashionable. Her collection is, of course, made entirely from synthetically-made fur, making this one of the few PETA-approved shows.
Let’s hope that her openly fake fur trend sets a precedent within the fashion industry, and other designers soon follow suit by solely working with synthetic furs.