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Soo Joo Park Is the New Face of L’Oreal Paris

Everyone is falling in love with Soo Joo Park, fashion’s resident cool girl, including L’Oreal Paris who has just signed the platinum blond beauty as the global face of its brand.


#BECAUSE I’M #WORTHIT! #326 @lorealparisofficial

A photo posted by Soo Joo (@soojmooj) on

Soo Joo will be L’Oreal’s first Asian-American face. L’Oreal has had several women of color and Asian women backing its brand over the years, however. Beyoncé, Jennifer Lopez, Freida Pinto, Aishwarya Rai and Eva Longoria are just a few of the nonwhite faces that have appeared in campaigns for the makeup giant. 

The Korean-born, Asian-American-identifying Soo Joo is obviously thrilled about her new gig. “It’s such an honor,” she tells “The world is getting smaller and the globalization of commerce is influencing industries like beauty and fashion. So to be the first to represent a global brand is a huge honor. But I don’t want to be just that one thing; I want to be the global ambassador.”

Soo Joo teased her big announcement on Tuesday with an Instagram shot, wearing a T-shirt that says #Because. Yesterday, she let the news of her involvement with L’Oreal be known with a selfie, posing in a similar tee reading #worthit. It is also fitting that Soo Joo would share this exciting news yesterday, as it was her birthday. 

Talk about the best bday gift ever.

[via @SoojMooj]