Wealthy Dior addicts all over the world are finally getting brand name baubles to go with their Lady Dior bags. The French fashion house is delving into the fine jewelry game and is getting the world ready with a campaign that is positively French and quintessentially Dior. To pump you up for the pricey fine jewels (which will set you back between $1,465 and $8,700), the design house is releasing a series of short films.
The animated shorts draw inspiration from creative director Victoire de Castellane’s sketches of her hanging out with Mr. Dior himself. The first film, La Rose des Vents, shows Castellane in a ball gown and Mr. Dior in a very smart suit lighting up a 70s-style ballroom with a chandelier and tunes to go with it. Silhouettes of Dior’s medallion light up the walls.
Dior’s fine jewelry line is expected to drop in France on May 11, extending to the rest of Europe on May 18 and making its way beyond the continent June 3. Take a look at one of the animated spots above and try to tell us it isn’t the most adorable thing you’ve seen so far today.