If you’ve been itching to see what Puma will be like under the creative direction of Rihanna, rejoice, because we now have a first look at what to expect from the athletic brand. Puma took to Instagram to reveal a snap from RiRi’s new campaign. Shot in black and white, the singer poses in a pair of striped leggings, Pulse XT running shoes, a visor, a sweatshirt tied around her waist and a hooded Puma sweatshirt, which is, of course, cropped because…Rihanna.
“An icon who does it all needs a shoe that can keep up,” the brand captioned the image. It’s beginning to look as if we weren’t too off the mark in assuming the pop singer would bring some of her enviable personal style to the label, and if it’s one thing Rih wears – and wears well – it’s crop tops.
Excuse us while we do 1,000 crunches.