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London Crowns the First Fashion Futures Awards Winners

Burberry Fall 2015

Burberry Fall 2015; Image: IMaxTree

Burberry, Anya Hindmarch, Farfetch and John Lewis were just a few of the big names that took home top honors at the inaugural Fashion Futures Awards in London on Thursday evening. The ceremony was held by Decoded Fashion in partnership with the British Fashion Council to celebrate fashion and retailers who are evolving their companies using tech-based ideas and tools.

The awards took place after a two-day summit with a panel of judges that included Charlotte Olympia president Bonnie Takhar, Rebecca Minkoff CEO Uri Minkoff, BFC’s CEO Caroline Rush and Instagram Creative Strategist Alastair Cotterill. The full list of winners is below.

A Killer Experience: Most innovative way of enhancing the consumer experience

Winner: Farfetch

The Master of Mobile: Most innovative use of mobile


Winner: Grabble

Bytes and Bricks: Best omni-focused in-store experience


Winner: Burberry

Beyond the Runway: Most engaging digital marketing campaign 

Winner: Anya Hindmarch

New eStore on the Block: Best new e-commerce launch

Winner: Fyodor Golan

The Game Changer: Startup set to disrupt fashion in 2015

Winner: Memomi

Digital Coalition: Best brand and startup collaboration


Winner: Metail & Henry Holland

The Big Idea: Most innovative new digital project


Winner: Knyttan

Real Time Innovator: Best use of data and analytics for fashion and retail

Winner: Belstaff

The Visionary

Winner: John Lewis

Fashion Is Great: Campaign to promote the U.K.

Winners: Craig Green for menswear and Claire Barrow for womenswear

[via WWD]