L’Oreal showed us what Twicer can do on the brand’s official Instagram page, tapping the talents of a few well-placed models to show off the app’s capabilities, of course. We see Natasha Poly count down a video showcasing her perfect diving form, Liya Kebede comments on her own red carpet look and Luma Groethe narrates a walk on the beach.
L’Oreal Paris is the number one beauty brand in digital according to global brand president Cyril Chapuy, and with its commitment to creating and promoting interactive content to customers, it’s easy to see why. L’Oreal also backs the Makeup Genius app and is launching another app in September, Shade Genius, which allows users to find their perfect foundation shade. With over 25 million social media followers, L’Oreal’s efforts to cultivate its digital audience include not only enticing them with the promise of digital makeovers, but also with new and innovative apps that change the way we share content.
[via WWD]
