Gucci is shedding all signs of Frida Giannini, a process that’s been sped up thanks to this epic Gucci sale happening in China. According to Business of Fashion, shoppers in China have been enjoying up to 50 percent off Gucci wares designed under Giannini’s direction. People have reportedly been lining up in front of the Italian label’s location at Shanghai’s International Finance Center in the wee hours of the morning to be first to pick up the coveted goods at discounted prices.
China recently decreased its import tariffs on clothes and shoes, presenting another incentive for shoppers to take advantage of the discounts – and part of the reason behind the feeding frenzy. The sale seems to come at a great time for the label, which is trying to move into a new era under creative director Alessandro Michele. “Bizzarri [Gucci’s CEO] is clearing inventory from the previous collection, as Gucci is looking forward to turning the page on Frida Giannini,” analyst Luca Solca told Business of Fashion. “Gucci needs a new direction and some correction — I consider this inevitable.”
But don’t be too jealous of the big Chinese Gucci sale. The rest of us can browse Neiman Marcus’ designer sale to get our hands on some discounted Gucci goodies.
[via Business of Fashion]