J.Crew might be experiencing some difficulty these days, but CEO Mickey Drexler is looking ahead. As of late, the retailer has been dealing with falling sales, which some blame on designer Jenna Lyons’ quirky aesthetic. Though some may think the label is in need of returning to its roots – those classic, non-embellished basics that people who have jobs outside of the creative realm can actually wear to work – Drexler says that there are big plans for the label in the works, particularly in expanding operations overseas.
“We have a lot of stores in America, so we won’t be opening that many more stores [here],” he told Style.com “Most importantly, our online business represents really important growth for us, and when we open up international stores, what happens in our online business in those countries, the business online immediately increases pretty dramatically. We are focusing in on more category domination—this is a merchandising thing. For example, online you will see us become an extremely important pant player. We are launching a big category next spring. I can’t tell you about that now, but it’s a category I’ve wanted to do for, like, four or five years.”
Drexler mentions the retailer is eyeing Japan for growth opportunities while the Madewell brand will focus on opening more stores stateside.