Kendall Jenner’s latest contribution to Estée Lauder, besides 29.2 million followers on Instagram, is a new shade of red lipstick. The reality TV star-turned-model announced the release of her very own shade of Pure Color Envy Matte Sculpting lipstick, which Estée Lauder calls “part poppy, part orange crush, all matte, all Kendall.”
The shade is a limited-edition reddish-orange hue called Restless, which Jenner advertised on her Instagram earlier today. The bottle for the $30 shade has Jenner’s signature on it, so you can remember who created the shade every time you reach for a tube.
It’s actually the perfect shade for the season – a coral lip is always a great way to rethink a traditional red once the weather gets warmer. And given the Kardashian-Jenner clan’s uncanny ability to move product, we wouldn’t be surprised to see this one fly off the shelves. You can buy the shade now at Estée Lauder.