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Ella Eyre Is the New Face of Emporio Armani’s Latest Fragrance

Move over Beyoncé, Ella Eyre has just stolen your crown! The British singer has replaced previous campaign star Queen Bey as the face of Emporio Armani’s latest fragrance Diamonds Violet.


Emporio Armani Diamonds launches today! IN STORES NOW! Keep an eye out for the advert

A photo posted by @ellaeyre on

She’s best known for her musical talents and her collaboration with Rudimental on their U.K. number-one hit “Waiting All Night,” but she’s no stranger to the fashion world and is a regular Fashion Week attendee. Known for her lively personality, the star was chosen by Giorgio Armani himself, who believes that she’s the perfect fit for his latest scent as she embodies everything that the fragrance range is about.  

The campaign’s video is a sultry black and white affair as the singer’s latest single “Together” ups its theatrical appeal. As the star performs in a crowded club, she tosses a diamond tiara from her head into the crowd, which is naturally caught by a handsome male model who’s caught her eye. It couldn’t be any more of a modern-day Cinderella moment as he finds her to return the tiara and, of course, it all ends with a kiss.

You can watch Ella in action for Emporio Armani below.